Carrera
Austrian pioneer Wilhelm Anger, an eyewear manufacturer with his company ‘Wilhelm Anger Werker’, decided to rename his business after the Carrera Panamericana. Held on public roads in Mexico in the early 1950s, the race was widely regarded as one of the most challenging motor racing events in the world. Stretching over 2,000 miles, despite the risks involved, it held an irresistible appeal for drivers and motoring enthusiasts of all nationalities. It was precisely the adrenaline, intense passion and desire to push boundaries that defined the Panamericana which inspired Anger in 1956 and continue to embody the distinctive spirit of the Carrera brand today.
