FENDI tells the story of four generations of women who have built a Roman fashion empire founded on creativity, craftsmanship and innovation. Established in 1925 by Adele and Edoardo Fendi, the family fur and leather goods workshop has continually grown and evolved, becoming an emblem of the finest Italian elegance thanks to the five Fendi sisters and a 54-year collaboration with the late Karl Lagerfeld.
Today, the empire is led by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, Kim Jones, who joined in 2020 as Artistic Director of Couture and Womenswear, and Delfina Delettrez Fendi, Artistic Director of Jewellery. Together, they are bringing modernity and tradition to the brand, which was acquired by the LVMH Group in 2000, with the group becoming its majority shareholder in 2001.
A bold statement of FENDI’s ongoing commitment to innovation, design and contemporary luxury, the Eyewear collection translates the Maison’s unique artistic vision into classic sunglasses and optical frames with a contemporary interpretation. Iconic silhouettes and distinctive details are refreshed and revitalised each season with new textures and exclusive shades. The result is a collection of bold and unexpected accessories for contemporary women and men.
